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RODERER OPENS NEW CORNER IN HARVEY NICHOLS RIYADH

November 06, 2017

RODERER OPENS NEW CORNER IN HARVEY NICHOLS RIYADH

Roderer, the leather goods for men house, is proud to announce the opening of its first corner in the Middle East.

Located in Harvey Nichols department store in Riyadh, this new development is a significant milestone for Roderer.

The new corner, crafted in signature Ebony Macassar wood, exudes smart luxury and will showcase Roderer’s latest collections of handmade wallets, business bags, bracelets & accessories.

“For Roderer, it is a natural step forward. After having successfully launched our brand at the beginning of 2017 with Harvey Nichols, it is a great pleasure to expand our presence with the opening of this new corner. We are delighted to offer a greater experience to our Saudi customers.” said Olivier Birault, Founder & CEO of Roderer.

“Roderer’s range of superbly-designed and luxuriously appointed leather goods are inspired by years of international travel. Through our partnership with Harvey Nichols, we aim to provide to our growing customer base leather goods and travel accessories made of the highest international standards.” Birault added.

Located in the prestigious Al Faisaliah mall on Olaya Street (the Champs-Elysees or 5th Avenue of Riyadh), Harvey Nichols is the reference for fashion aficionados in the Kingdom. The newly developed men’s section of Harvey Nichols Riyadh welcomes some of the most prestigious and trendiest brands in a uniquely designed space.

“Alfa International Company has always thrived in introducing the best of the world’s market to its customers. Roderer is a high quality and prestigious leather goods and accessories brand with which we partner to offer classy, day-to-day essentials for men. This segment has always been underserved in the Saudi market and we see strong potential for its growth in the Kingdom. Roderer will be part of our prestigious, newly launched, menswear and accessories departments, and “said Waleed Abu Eleiz, GCFO of ALFA International Company Ltd.

ABOUT RODERER

Roderer is a Dubai based leather goods house founded in 2015 by Olivier Birault. Focus on men’s only and pioneer of the smart luxury concept, Roderer is the creator of the iconic minimalist Trophy wallet.

All Roderer products are handmade with a distinct focus on craftsmanship and quality. Roderer's collection include a spectrum of wallets, business bags, bracelets and accessories in a variety of leathers, styles, colors and finishes to match the individuality and style of the patrons.

Currently the brand offers its leather goods in five different leathers: Milano, Roma, Saffiano, Torino and Venezia.

Roderer leather goods are also available for purchase online at www.roderer.info.

ABOUT HARVEY NICHOLS RIYADH

Harvey Nichols was established as a luxury fashion, lifestyle and multibrand store in London over a century ago and today is considered one of the leading international brands in high-end fashion retail. It was the first fashion lifestyle store in the UK and was distinguished by presenting an edited selection of high-end fashion products in an inspiring environment. In May 2000, Harvey Nichols partnered with Saudi Arabian luxury retail operator Alfa International, and the store in Riyadh opened as the first of the brand’s international stores. Its arrival in the Saudi Arabian capital brought an on-trend selection of fashion-forward Womenswear, Cosmetics, Jewellery, Childrenswear and Accessories to the Middle East. Alongside its fashion offering, Harvey Nichols Riyadh also has food & beverage concepts operating on site within the store, which is located in the Al Faisaliah Commercial Complex, in the heart of Riyadh’s central business and retail district.