RODERER – THE MINIMALIST APPROACH TO DESIGN
Posted on 29 November 2017
These days, it seems we live in a world dominated by trends. Thanks to the advent of social media, things come into and go out of fashion at breakneck speeds. As a result, many brands have lost sight of or compromised on their core values in a bid to ‘keep up with the Kardashians’, resulting in collections that are fragmented at best and downright bizarre at worst. Here at Roderer, we have consciously and consistently taken a different approach. We don’t follow trends and we don’t care about what’s ‘in fashion’. Instead, we have adopted a minimalist approach to the design of our products, with a focus on uncompromising quality. Read on to learn more about our process.
THE ART OF MINIMALISM
At Roderer, our aim is simple: we want to create a timeless collection of leather goods of exceptional quality that appeal to the modern gentleman. To achieve this, we realised early on that we could not just follow the latest trends but instead had to focus on designing products that are both attractive and functional, and that will remain that way for years to come. For inspiration, we turned to the Minimalism art movement, which traces its beginnings back to New York in the late 1950’s and early 1960’s.
According to the Tate Museum in London, Minimalism or minimalist art posits that art should have its own reality and not be an imitation of some other thing. With minimalism, no attempt is made to represent an external reality, the artist wants the viewer to respond only to what is in front of them. This results in a highly-purified form of beauty, with all superfluous details stripped away and the focus placed squarely on the object itself.
In many ways, these concepts have informed our thinking when designing our own products. For example, our new Saffiano leather Trophy Business Bag has been engineered to be practical and fit-for-purpose but also very stylish and sophisticated. We did not add any embellishments that do not serve a functional purpose – other than our trademark polished Roderer crown logo of course – and we did not use any gimmicks to make it more ‘fashionable’. There’s no polished hardware for the handles, no shoulder straps, just carefully selected Saffiano leather that has been expertly crafted into a high-quality business bag. A well-designed product in and of itself is a beautiful thing and does not require any further window-dressing. That’s why we believe we’ve created the perfect business bag for tech savvy people who like to travel light but don’t want to compromise on style.
The same can be said for our Saffiano leather Trophy wallets. Hand-crafted from Saffiano leather, the collection is comprised of three wallets defined by a unique minimalist design that is both functional and stylish. Made by hand, the beautiful texture of the Saffiano leather is uninterrupted by external stitching, giving the wallet a streamlined, sophisticated look. The interior is fully lined with a subtle “Roderer” logo embossed on the lower left-hand side, while our distinctively understated Roderer metal crown in polished silver finish takes pride of place on the front - a mark of both style and refinement.
Now that you have gained some insight into our design ethos, we invite you to come and discover our first-class selection of wallets, bags & accessories, all designed in Dubai and manufactured to our uncompromising standards. We believe each item truly reflects the personality of the contemporary gentleman traveller, both now and into the future.